Conversion Rate Optimization Glossary

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HTML

HTML (HyperText Markup Language) is a standardized markup language used to create and structure web pages. It is the foundation of the World Wide Web, providing the basic structure and content of most websites. HTML consists of a series of tags and attributes defining a web page’s structure and content.

HTML was first created in the early 1990s and has evolved, with new versions released to add new features and capabilities. The latest version of HTML is HTML5, released in 2014 and widely used today. 

HTML5 introduced new tags and attributes that make it easier to create modern, dynamic websites that are accessible and responsive on a wide range of devices.

Common HTML Tags?

HTML has many tags that can be used to define the structure and content of a web page. Some of the most common HTML tags include:

  1. <html>: Defines the root element of an HTML document.
  2. <head>: Contains meta-information about the web page, such as the title and links to CSS and JavaScript files.
  3. <body>: Contains the visible content of the web page, including headings, paragraphs, and images.
  4. <h1>, <h2>, <h3>, etc.: Used to define headings of different levels of importance.
  5. <p>: Used to define paragraphs of text.
  6. <a>: Used to create hyperlinks to other web pages or resources.
  7. <img>: Used to display images on the web page.
  8. <ul> and <ol>: Used to create unordered and ordered lists, respectively.
  9. <li>: Used to define list items.
  10. <div> and <span>: Used to group and style content.

HTML Best Practices

  1. Use semantic HTML: Semantic HTML refers to the practice of using HTML elements that convey the meaning of the content they contain. This makes it easier for search engines to understand the content of your web page and can improve your search engine rankings.
  2. Keep it simple: Avoid using too many unnecessary HTML tags or attributes. This can make your HTML code difficult to read and maintain.
  3. Use CSS for styling: While HTML can be used to style a web page, it’s best to use CSS for styling as it separates the structure and content of a web page from its presentation.
  4. Test your HTML code: Make sure to test your HTML code in different browsers and devices to ensure that it displays correctly.
  5. Keep your code organized: Use indentation and comments to make your HTML code easier to read and understand.

 

HTML is the foundation of web development and is essential for creating web pages. By understanding the basics of HTML, its syntax and structure, and some best practices to keep in mind, you’ll be well on your way to creating functional, organized, and visually appealing web pages.