A confirmation page is a page that site visitors see after a successful purchase, download, or subscription. Think of it as a page that appears after a conversion has happened. It contains the conversion details and provides users with the next steps.
The goal of a confirmation page is to keep the momentum going after a conversion has occured and also to eliminate panic by assuring them that the transaction is successful.
A confirmation page can also be used to request information from users or persuade them to take a desired action, such as making a celebratory post on social media or even buying more products.
Unlike traditional confirmation emails that customers get after completing a payment or subscribing to a newsletter, confirmation pages are much more effective and straightforward in guiding customers to the next step.
Crafting a confirmation page for your customers after they hire your services or purchase your products has many benefits, some of which include the following:
After conversion, a confirmation page is an excellent tool for making a good impression on your customers. If your product or service requires setting up before being fully used, you can link an onboarding page personalized to the customer to help them with the next steps.
Suppose there are complementary products to the ones that a customer just purchased. In that case, a confirmation page is an opportunity to introduce such products and remind customers how these products perform the best when used together.
Based on the recently completed purchase by customers, the confirmation page can be used to announce attractive offers, discounts, or other benefits that can interest customers and get them to buy more products.
Customer acquisition costs are increasing, and businesses must put more marketing effort into getting new customers. Confirmation pages are a great way to reduce these costs by cross-selling and upselling more products specific to customers.