Understanding the VWO pricing structure is important for businesses looking to integrate VWO into their CRO efforts. Whether you plan to leverage its A/B testing capabilities, feature rollouts, or session recordings, understanding the pricing can help determine if it aligns with your budget.
With the discontinuation of Google Optimize, the demand for robust conversion rate optimization platforms has grown significantly. VWO addresses this by providing CRO solutions tailored to businesses of all sizes and requirements.
In this article, we’ll examine VWO’s pricing structure and explore its offerings, plans, and other VWO alternatives to consider in your CRO toolbox.
What is VWO?
VWO, or Visual Website Optimizer, is a platform designed to help businesses improve their websites, mobile apps, and overall digital experiences through data-driven testing and optimization.
It offers tools for A/B testing, multivariate testing, split URL testing, and more, allowing businesses to test changes and measure their impact on user behavior and key metrics like conversions and engagement.
At its core, VWO helps you understand how users interact with your site or app. Features like session recordings, heatmaps, and surveys provide valuable insights into user behavior.
Whether you’re trying to optimize web pages, improve mobile app performance, or personalize user experiences, VWO equips you with the tools to make informed decisions.
VWO’s comprehensive suite is tailored for businesses of all sizes, from small to large enterprises.
VWO Pricing Plans
VWO’s pricing is based on the Monthly Tracked Users (MTUs) your business needs. MTUs range from 10,000 to over 5 million, and the cost of each plan increases as the number of MTUs grows.
Each feature is offered under four pricing tiers: Free Plan, Growth Plan, Pro Plan, and Enterprise Plan.
This structure ensures businesses of all sizes can find a suitable option, whether starting out or managing complex experiments for large audiences.
Below is a breakdown of the different VWO products and their pricing based on the information on their pricing page.
VWO Testing (Web and Mobile App)
VWO Testing provides A/B, multivariate, and split URL testing for websites and mobile applications. This product is for businesses looking to optimize user behavior by experimenting with layouts, buttons, workflows, and other elements.
It helps businesses make data-driven decisions to improve conversion rates across websites.
- The Starter Plan supports basic testing for limited use cases and is suitable for smaller teams or projects.
- The Growth Plan adds advanced testing capabilities, including support for complex experiments like multi-page campaigns.
- The Pro Plan introduces deeper integrations and analytics tools, catering to businesses that need detailed insights.
- The Enterprise Plan is tailored for large-scale operations, offering server-side testing, custom add-ons, and premium support.
The pricing for these plans starts at $198 per month (billed annually) for 10k MTUs, with costs increasing as MTUs rise.
VWO Testing for mobile apps has only one plan, the Enterprise Plan, which starts at $1374 per month for 10k monthly tracked users.
VWO Insights
VWO Insights focuses on understanding user behavior through tools like heatmaps, session recordings, surveys, and form analytics. These features help businesses visualize how users interact with their websites and identify areas for improvement. The Growth Plan for Insights starts at $179 per month, the Pro plan at $422 per month, and the Enterprise plan at $997 per month, all billed annually.
VWO Personalize
VWO Personalize enables businesses to create tailored experiences for different user segments. Features like real-time targeting, behavioral targeting, and geo-targeting allow for highly specific personalization efforts. The Growth plan begins at $211 per month, the Pro plan at $422 per month, and the Enterprise plan at $997 per month, all billed annually.
VWO Web Rollouts
VWO rollouts are designed for feature management and deployment. They include capabilities like feature flagging, gradual rollouts, and A/B testing for new features, allowing businesses to control and evaluate new functionalities without disruption. Pricing starts at $73 per month for the Growth plan, $158 per month for the Pro plan, and $997 for the Enterprise plan, billed annually.
VWO Feature Management
VWO’s Feature Management module enables businesses to control and optimize the release of new features through tools like feature flagging, phased rollouts, and feature experimentation. Pricing plans start at $113 per month for the Growth plan, $221 per month for the Pro plan, and $886 for the Enterprise plan, all billed annually.
Pros of VWO
- Empowers UX teams to independently run A/B tests, doubling the number of experiments conducted annually and freeing up development resources.
- The editor is user-friendly, allowing quick test implementation without advanced technical knowledge.
- Users report significant business growth, including a 15% increase in conversion rates after running multiple tests.
- Offers exceptional customer support, with account managers providing hands-on assistance for setup and troubleshooting.
- Integrates easily through tag containers or direct implementation, simplifying the onboarding process.
Cons Of VWO
- AI suggestions are generic and lack multi-metric prioritization, limiting their usefulness.
- Monthly Tracked User (MTU) caps can be restrictive for growing businesses, forcing test prioritization and limiting optimization opportunities.
- In some instances, users have questioned the accuracy of VWO’s data tracking and calculations, potentially affecting confidence in the platform’s results.
- Some users have noted that VWO’s code can slow down website performance, which could negatively affect user experience.
Who Should Be Using VWO?
Ideal for Large Enterprises with Dedicated CRO Teams
VWO is best suited for companies with established CRO teams who can fully utilize its comprehensive suite of tools. Large enterprises often have the resources to manage advanced experiments, utilize multiple features, and handle the learning curve associated with the platform.
Suitable for Businesses Requiring Advanced Testing and Personalization Features
Businesses prioritizing advanced A/B testing, multivariate testing, and personalization will find VWO invaluable. Its capabilities extend beyond basic testing, offering tools for sophisticated user segmentation and feature management. This makes it a strong choice for mid-sized businesses aiming to scale their optimization efforts.
Who Shouldn’t Use VWO?
While VWO offers a robust suite of tools for testing and optimization, it may not be the right fit for every business. Here are some scenarios where VWO might not meet expectations:
Businesses Needing Comprehensive Site Traffic Analytics
If you’re looking for a tool that provides complete site traffic analytics or seamless integrations with platforms like GA4, VWO might fall short. Several users have noted the lack of a unified dashboard for tracking all user data, which can be a dealbreaker for teams that rely heavily on centralized analytics.
Teams Expecting Intuitive User Experiences
VWO’s interface can present a steep learning curve, particularly for users new to A/B testing tools. Reports of bugs, a confusing UI, and challenges like redeploying scripts have frustrated some users. For businesses prioritizing ease of use, this may hinder productivity.
Organizations Requiring Long-Term Data Storage
Data retention limits can be restrictive for teams running long-term experiments. For instance, heatmap data is typically only available for 60-90 days, which might not align with the needs of businesses conducting extended analyses.
Budget-Conscious Teams Needing Consistent Access
VWO’s pricing structure, especially for advanced features like visitor video recordings, has left some users feeling they’re paying more for less. If cost-effectiveness and transparent pricing are critical, alternatives like FigPii may provide better value.
What’s The Best VWO Alternative?
While VWO is a leading platform for conversion rate optimization, VWO alternatives cater to different business needs and budgets:
Top VWO Alternative: FigPii
As a top VWO alternative, FigPii offers CRO tools like A/B Testing, Heatmaps, session recordings, and surveys. It offers the same powerful features at a much lower cost, making it a smart, budget-friendly choice for businesses.
AB Testing
FigPii’s A/B testing tool makes it easy to compare different website versions to see what works best for your audience.
Whether tweaking a headline, changing a call-to-action, or redesigning a page, the tool gives you real-time data on what drives results.
Here’s why FigPii’s A/B testing stands out:
- Unlimited Testing: Run as many tests as you need concurrently, without restrictions.
- Unlimited Goal Tracking: Track unlimited goals for each test to comprehensively understand performance.
- Advanced Targeting: Target specific visitors, devices, or browsers to maximize test relevance and impact.
- Flicker-Free Testing: Achieve a seamless user experience with a guaranteed 180ms variation loading time, 10x faster than most platforms.
- E-Commerce Integrations: Easily integrate with platforms like Shopify, BigCommerce, and WooCommerce.
- Analytics Compatibility: To gain deeper insights, Pair FigPii with tools like Google Analytics, Mixpanel, and Heap Analytics.
- Test Multiple Pages Simultaneously: Run tests across a single or multiple pages, including product pages and blog posts.
- Free Testing Plan: Enjoy unlimited A/B testing for up to 75,000 monthly visitors, with a 20% discount on additional traffic.
Heatmaps
FigPii’s heatmaps provide a clear visual representation of how visitors interact with your site. You can see where users click, how far they scroll, and which elements grab their attention the most.
This tool is perfect for identifying hotspots and dead zones on your pages. The heatmaps also let you analyze behavior across different devices to ensure your site is optimized for desktop, tablet, and mobile users.
Questions You Can Answer Using FigPii Heatmaps
Which parts of the website are being ignored by users?
Heat maps can show you which parts of your website users ignore. You can use the insights to identify areas that need to be redesigned or removed to improve customer engagement and reduce frustration.
How far down the page are users scrolling before losing interest?
Heat maps can help you determine how far users scroll down the page before losing interest. This information can help you identify which parts of the page are most engaging and which may need improvement.
Which design elements are most effective in capturing users’ attention?
Using FigPii heat maps, you can identify the most effective elements that pique user interest, helping you optimize your site’s design to increase engagement and drive conversions.
Which areas of the website are receiving the most clicks?
Heat maps can show you which areas of your website receive the most user clicks. This information can help you identify which links or buttons most effectively capture users’ attention and drive engagement.
Session Recordings
FigPii’s session recordings eliminate guesswork when understanding user behavior. You can watch real users interact with your site, seeing what they do and where they struggle.
What sets FigPii apart is its ability to segment recordings by behavior. You can filter sessions by device type, location, operating system, user type, etc., which provides additional context into the “why” behind their actions.
Additionally, session recordings help you test and validate design changes. For example, let’s say you launch a new landing page.
Watching recordings lets you see how users interact with the changes in real-time, allowing you to quickly address any issues or improve the experience.
Polls and Surveys
Sometimes, the best insights come directly from your users. FigPii’s polls and surveys let you ask questions from users while they are still on your website.
This tool helps you make decisions based on your audience’s needs, whether it’s finding out why visitors leave a page or what features they’d like to see.
Why should You Choose FIGPII?
Its user-friendly interface, affordable pricing, and comprehensive features make it an excellent choice for businesses of all sizes, especially those looking to balance functionality and cost.
FigPii is an excellent choice for businesses seeking a feature-rich yet affordable alternative to VWO.
It’s designed to cater to companies of all sizes, offering powerful tools that make conversion rate optimization accessible, whether you’re a small business or an enterprise.
Here’s why FigPii stands out:
Cost-Effectiveness
FigPii offers competitive pricing significantly more accessible than VWO and many other alternatives.
This makes it an ideal choice for small and medium-sized businesses looking to maximize their CRO efforts without stretching their budgets.
For example, the Enterprise plan for VWO Web Testing costs $2,386 for 250,000 monthly tracked users, whereas FigPii’s Large plan offers the same capacity for just $499.99.
FigPii’s Pricing Model has the following structure
- Free Tester Plan: Perfect for smaller businesses or those starting with CRO, this plan supports up to 15,000 monthly visitors. It includes unlimited A/B tests and unlimited users, allowing teams to experiment and optimize without restrictions at no cost.
- Small Plan ($149.99/month): Designed for businesses with up to 30,000 monthly visitors, this plan offers unlimited A/B tests, heatmaps, session recordings, polls, and priority support.
- Medium Plan ($299.99/month): Ideal for mid-sized businesses, this plan doubles the visitor limit to 60,000 per month while maintaining unlimited access to all features.
- Large Plan ($449.99/month): For businesses with higher traffic, this plan supports up to 100,000 visitors per month and includes priority support alongside unlimited features.
Ease of Use
FigPii’s user-friendly interface minimizes the learning curve, allowing even non-technical teams to easily set up and run experiments.
The platform is intuitive, enabling quick implementation of A/B tests, heatmaps, and session recordings without requiring extensive training or technical expertise.
Customer Support
FigPii provides reliable and accessible support, ensuring users can get the most out of the platform. This hands-on approach is invaluable for businesses new to CRO tools, helping them troubleshoot issues, set up experiments, and refine strategies effectively.
Customization and Scalability
FigPii adapts to your business needs, whether you’re managing small-scale experiments or running complex tests across multiple sites. Its scalability ensures it grows with your business, offering features that suit startups and established enterprises.
A/B Testing and Website Performance
FigPii’s A/B testing engine stands out not just for its effectiveness but also for its efficiency. Unlike other platforms, FigPii’s tool ensures that tests run smoothly without slowing down your website.
This performance-first approach allows businesses to optimize their websites and apps without compromising user experience, ensuring seamless and uninterrupted browsing for visitors.
FigPii combines affordability, ease of use, and powerful features, making it a standout choice for businesses that want to boost their conversion rates without other platforms’ complexity or high cost.
What others are saying about FigPii
Try FigPii: We can help you set it up for free!
FigPii offers a free trial, and your first website A/B test is entirely on us. If you’d like to learn more or get started, you can contact our team here.
VWO Pricing Frequently Asked Questions
What is the MTU Pricing Model?
The Monthly Tracked Users (MTU) pricing model charges based on the number of unique visitors who engage with your campaigns each month. This approach ensures you pay only for active participants, making it cost-efficient for businesses of varying sizes.
How are VWO Prices determined?
Several factors influence VWO’s pricing:
- Selected Product: Different products like Testing, Insights, Personalize, and Web Rollouts have distinct pricing structures.
- MTU Volume: Higher MTU tiers correspond to increased costs.
- Plan Level: Options range from Free to Enterprise, with varying features and support levels.
Is VWO worth it?
VWO is worth it for businesses that need advanced testing and analytics tools and have the resources to maximize its features. Many users report significant improvements in conversion rates and user insights. However, the MTU-based pricing can be costly for smaller businesses. Consider your budget, testing needs, and team capacity to determine the right fit.
