Google recently announced that Google Optimize, its popular website optimization tool, and experimentation platform, will reach its end of service…
A/B testing is a powerful tool for understanding how different variations of a website or product will perform with users.…
Shopify is the most popular ecommerce platform in the world. It’s easy to set up and use, has a ton…
A/B testing is a powerful tool for optimizing products and improving the user experience. By comparing the performance of two…
Inbound marketing is a strategy that helps attract customers to your business. It’s about delivering valuable content to people interested…
Session replay is a tool that records and replays visitor interactions with your website. It captures every click, mouse…
Hotjar and FullStory are two of the most popular conversion optimization and user experience analytics tools in the market today.…
There’s a saying that “First impression lasts longer,” and now and then, you discover that if something or someone made…
A/B testing has become such a buzzword that marketers, developers, and designers use A/B testing tools regularly. Today, dozens of…
If you are into sports, you must have seen something similar to the image below. They are called heatmaps, analytical…
Lucky Orange and Hotjar are two of the most popular user experience (UX) research tools on the market today. Both…