As marketers, we know very well that mistakes are inevitable, and experiments don’t always go the way we want them…
For any e-commerce website, the ultimate goal is to increase sales. This is why you have to make sure that…
It’s been months since I gave you an update about my journey here at FigPii! This week I am going…
In Jan 2022, Shopify had 2.6 million stores in the US alone, according to Ecommerce News. Admittedly, most Shopify stores…
When was the last time you looked at a heatmap of your website? Today? Yesterday? Doesn’t really matter; you had…
One of the worst mistakes you can make on your website is to implement major changes without running any tests. …
According to Qualaroo, 53% of customers feel that brands fail to meet their standards. The reason? There is a gap…
GDPR or General Data Protection Regulation is an act that came into force in May 2018. I’ll explain GDPR to…
Case studies have been an eye-opener for me into the worlds of conversion rate optimization and product marketing. Although it…
Table of Contents What’s A/B Testing? Stage 1 – Creating Your Hypothesis Stage 2 – Creating Your Test Stage 3…
The advantages of using user behavior tools are well-documented. They can help you understand how users interact with your website…