As I was working on this article, I did a quick Google search of the term “Customer Journey.” And guess…
Most successful marketers credit reading as one of the main factors that contributed to their success. Seth Godin has authored…
Introduction Market research is considered to be a key to valuable insights that can alter the course of your business.…
It’s an open secret that your product pricing determines your overall profitability and how your brand is perceived in the…
Though old in practice, the concept of A/B testing remains a golden egg in the marketing space, if you are…
Did you know that 70% of online sales originate from category pages? That stat alone is proof that you should…
As marketers, we have a long list of tools that we leverage to improve our marketing initiatives. Sometimes we…
Understanding how your users view, interact, and navigate your website is essential to building a strong conversion optimization strategy. While…
One of FigPii’s core values is being as honest as possible. We want you to know whenever we’re doing good,…
If you do a quick Google search about A/B testing product pages, you will see hundreds of blog posts that…
Conversion optimization isn’t easy to tackle, and for that, you need the right tool that helps you achieve the most…