Though old in practice, the concept of A/B testing remains a golden egg in the marketing space, if you are…
Did you know that 70% of online sales originate from category pages? That stat alone is proof that you should…
If you do a quick Google search about A/B testing product pages, you will see hundreds of blog posts that…
When I first started with case studies almost 6 months ago, it was my first time working on such a…
For any e-commerce website, the ultimate goal is to increase sales. This is why you have to make sure that…
It’s been months since I gave you an update about my journey here at FigPii! This week I am going…
One of the worst mistakes you can make on your website is to implement major changes without running any tests. …
According to Qualaroo, 53% of customers feel that brands fail to meet their standards. The reason? There is a gap…
Case studies have been an eye-opener for me into the worlds of conversion rate optimization and product marketing. Although it…
The advantages of using user behavior tools are well-documented. They can help you understand how users interact with your website…