Most successful marketers credit reading as one of the main factors that contributed to their success. Seth Godin has authored…
Introduction Market research is considered to be a key to valuable insights that can alter the course of your business.…
As marketers, we have a long list of tools that we leverage to improve our marketing initiatives. Sometimes we…
Understanding how your users view, interact, and navigate your website is essential to building a strong conversion optimization strategy. While…
Conversion optimization isn’t easy to tackle, and for that, you need the right tool that helps you achieve the most…
As a marketer trying new stuff is almost second nature to me. Ours is a fast paced world where everything…
Introduction Heatmaps are one of the most helpful tools that you can use as a marketer, but only if you…
As marketers, we know very well that mistakes are inevitable, and experiments don’t always go the way we want them…
In Jan 2022, Shopify had 2.6 million stores in the US alone, according to Ecommerce News. Admittedly, most Shopify stores…
When was the last time you looked at a heatmap of your website? Today? Yesterday? Doesn’t really matter; you had…